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Health › Memory & The Fine Print27 min read

Two Capsules a Day Built Around a Gram of a Choline Salt, With Half-Doses of Bacopa, Lemon Balm and Ginkgo Leaf Beside It: What the 180 Percent on the Panel Actually Counts, and What the Label Promises That This Page Won't

NeuroGro is a fifty-dollar bottle of sixty capsules from BioYouth Labs, an online company with a toll-free number and no street address: choline bitartrate at a thousand milligrams, bacopa extract at 150, lemon balm at 120 and ginkgo leaf at 60. I read each of the four lines beside the trial it comes from, did the arithmetic on the choline line twice because the label's percentage doesn't match the chemistry, read the two hundred and eighty-four reviews' most recent page, including one about a different product, and read the promise on the listing next to the return policy that contradicts it.

A man in his sixties taking a capsule with water at a kitchen counter, then reading the back of a white bottle

Douglas Ferrer is the pen name of this desk.

The customers quoted on this page are real; their reviews are public on the seller's product page and were read there on September 9, 2026.

I haven't met them and know nothing about them beyond what they wrote.

The small photos beside their reviews are illustrations, not the reviewers.

Everything about the bottle, from the four lines on the panel to the two return texts, comes from the seller's own label and pages, read the same day.

Every supplement panel has one number that's doing the selling, and on this one it's 180 percent.

That's the Daily Value figure printed beside the first line, choline, at a thousand milligrams.

A thousand milligrams, 180 percent: it reads like a man's whole week of choline in two capsules.

Except the line says "as choline bitartrate," and choline bitartrate is a salt that's a little under half choline by weight.

Read that way, the thousand milligrams is about 410 milligrams of choline, three quarters of a day's need, not nearly two days' worth.

The label's percentage only works if you ignore the words beside it.

That's the kind of bottle this is: real ingredients, real numbers, and a label that leans on them harder than they can bear.

So that's what this page is.

Four lines, four trials, one percentage that doesn't add up, three promises on the label I'll name and not repeat, and two return texts that don't agree.

Two capsules a day, one before breakfast and one before lunch by the seller's schedule. Every number on this page is for those two capsules.

Here's what the bottle is.

NeuroGro, from BioYouth Labs LLC, an online company that lists a toll-free number and a support email and, on every page I read, no street address.

A white bottle of sixty vegetable capsules, which at two a day is thirty days.

The panel, in the seller's order: choline as choline bitartrate, bacopa extract standardized to 50 percent bacosides, lemon balm powder, ginkgo leaf powder.

Then the capsule and its fillers: hypromellose, brown rice flour, magnesium stearate.

The front of the bottle prints five promises with daggers.

Two are about memory and focus, and three are about things this page won't talk about, because nothing on the panel has a trial for them and our advertisements don't get to borrow them either.

I did what I always do.

I read the label before the listing.

I read the trials behind each line, at the doses and in the forms they actually used, in people as old as I am when such trials exist.

I did the choline arithmetic, twice.

I read the ten most recent reviews of 284, and I'll tell you about the first one.

And I read the promise on the listing, then the return policy, and found they were written by two different people.

What I found is a bottle whose only big number is a choline salt counted as if it were pure choline, three plant lines at half or a quarter of their trial doses, a label that promises more than the panel can carry, a company you can call but not write to, and a sixty-day promise that the return page quietly narrows.

One more thing before the first line, because most of you got here from one of our own advertisements.

Those ads talk about a boxed cereal, three foods, three drinks, and three words or phrases a man is supposed to be able to say.

None of that is in the capsule, and I won't pretend it is.

It's on this page, in its place: the cereal, the drinks and the word test are the eighth line, and the honest version of every headline we run is in the guide linked at the foot.

Line one · The bottleA White Bottle, Sixty Capsules, and a Panel With Four Lines

This is what's on the counter.

The bottle of BioYouth Labs NeuroGro capsules, from the seller's photograph
The bottle, from the seller's own photograph. Sixty capsules, four lines on the panel, five promises on the front.

A white plastic bottle with a blue-and-white label and a small brain drawn in the corner.

The front says NeuroGro, then "Supports Memory, Focus & Clarity," then five bullet points with daggers, then Dietary Supplement, 60 capsules.

The back is the panel, and I'll read it to you in the seller's order, per two capsules:

Choline, as dl-choline bitartrate, 1,000 milligrams, 180 percent of the Daily Value.

Bacopa monnieri extract, whole herb, standardized to 50 percent bacosides, 150 milligrams.

Lemon balm powder, Melissa officinalis, stem, leaves and flower, 120 milligrams.

Ginkgo biloba powder, leaf, 60 milligrams.

Other ingredients: hypromellose, which is the capsule, brown rice flour, magnesium stearate.

The directions, from the listing: two capsules daily with six to eight ounces of water, one thirty minutes before breakfast and one thirty minutes before lunch, every day without skipping, and most customers notice something in thirty to sixty days, the seller says.

Four lines, one of them ten times the size of the others.

The bottle is a choline capsule with three herbs riding along, whatever the front says.

A man's hands tipping one capsule from a white bottle into his palm beside a glass of water and toast

Line two · CholineA Thousand Milligrams of a Salt, 180 Percent on the Label, and the Arithmetic That Gets You to 75

The line the bottle stands on, and the one place where the label and the chemistry part company.

Choline is a nutrient the body uses to build one of the brain's chemical messengers and the membranes of its cells.

It's in eggs, milk, meat, fish and beans, and the Daily Value printed on American labels is 550 milligrams. [1]

This panel delivers it as choline bitartrate, a salt of choline and tartaric acid, which is the cheapest and most common form in a capsule.

Now the arithmetic.

Choline bitartrate is about 41 percent choline by weight; the rest is the tartrate half of the salt.

A thousand milligrams of the salt is therefore about 410 milligrams of choline, which is about 75 percent of the Daily Value.

The label prints 180 percent, which is what you'd get if the thousand milligrams were choline itself.

One of those two readings is right, and the label doesn't say which.

If the panel means a thousand milligrams of the salt, the honest figure is 75 percent.

If it means a thousand of choline, the capsules would hold nearly two and a half grams of salt, which two capsules can't.

I'd read it as 75.

Two brown eggs, a glass of milk and a slice of roast chicken on a white plate

What does choline do for memory in people my age?

The best answer I could find isn't a trial of a capsule.

It's a cohort.

In the Framingham Offspring study, 1,391 adults aged 36 to 83 had their diets recorded, and the ones who ate more choline scored better on verbal and visual memory tests. [2]

That's people eating eggs, milk, meat and beans over years, not people taking a salt.

Two eggs hold about 300 milligrams of choline, which is most of what this line honestly delivers.

Four hundred milligrams of choline from a gram of a cheap salt, counted on the label as 180 percent of the day and honestly about 75. A real nutrient, a real amount, and breakfast does it for less.

A man in his sixties eating eggs at a kitchen table beside a white bottle and writing a figure on a napkin

Line three · BacopaOne Hundred and Fifty Milligrams at Fifty Percent, and Three Trials That Used Three Hundred

The line with the best trials in people over 55, and the one line on this panel whose form matches them.

Bacopa monnieri is a small creeping plant of wet ground in India, used there for centuries, and it's the one herb on this panel whose trials were done in people my age.

Fifty-four healthy adults aged 65 and older took 300 milligrams a day of a standardized extract, or a placebo, for twelve weeks, and the bacopa group did better on delayed word recall. [3]

Ninety-eight healthy adults over 55 took the same 300 milligrams for twelve weeks, and the bacopa group did better on verbal learning and retention. [4]

A 2014 meta-analysis pooled nine trials of standardized extracts, 518 people, taken for at least twelve weeks, and found faster performance on two measures of attention and processing. [5]

Three hundred milligrams, standardized, for twelve weeks.

This panel holds 150 milligrams, standardized to 50 percent bacosides, which is the same kind of extract the trials used.

Half the trial dose, in the right form.

Of the four lines, this is the one that comes closest, and it's exactly half way there.

Bacopa at 150 milligrams of a 50 percent extract is the best line on the panel: right form, half the dose, and the trials took twelve weeks to show anything.

Line four · Lemon balm and ginkgoOne Hundred and Twenty Milligrams of a Kitchen Herb, and Sixty Milligrams of Ginkgo Leaf Against a Trial That Found Nothing

Two small lines, one with a mixed single-dose study and one with the largest null trial in this whole field.

A sprig of lemon balm beside a few fan-shaped yellowing ginkgo leaves on gray paper

Lemon balm, Melissa officinalis, is the lemon-scented mint that grows by every back door in the country, dried and powdered here at 120 milligrams.

Its study in healthy adults was a single-dose crossover in 20 young people, using a standardized extract at several doses: 600 milligrams was tied to more accurate attention, while other doses and times were tied to worse secondary and working memory. [6]

Twenty young adults, one dose, mixed results, at five times this amount of a stronger preparation.

Ginkgo biloba leaf, 60 milligrams, as a powder rather than an extract.

The Ginkgo Evaluation of Memory study followed 3,069 adults aged 72 to 96 for a median of six years, taking 120 milligrams of a standardized extract twice a day or a placebo, and found the ginkgo group's scores fell just as fast as the placebo group's. [7]

The National Institutes of Health says there's no conclusive evidence that ginkgo helps any health condition. [8]

This panel holds a quarter of that trial's daily amount, as leaf powder, which carries far less of the compounds a standardized extract concentrates.

Lemon balm: a kitchen herb at a fifth of a single-dose study's amount, with mixed results.

Ginkgo: leaf powder at a quarter of the dose of a six-year trial in 3,069 people that found nothing.

Two lines along for the ride.

A man in his sixties reading a printed page at a home-office desk and making a pencil note

Line five · The front of the bottleFive Promises, Two I Can Discuss, and Three I Won't Repeat

The line most pages about this bottle skip, and the one that decides whether you can trust the rest.

The front of the bottle prints five bullet points with the little dagger every supplement in America carries.

Two of them are about memory, focus and attention, and those are what the four lines above are measured against.

The other three are about things no line on this panel has a trial for in healthy people: how you feel day to day, a body chemical, and blood flow in the head.

I'm not going to repeat them, because this page makes no claim about any of them, and neither should a capsule of choline and three herbs.

The listing goes further than the label: it calls the product a "clinicians' choice," counts "+10,000 happy" customers, and promises results in thirty to sixty days.

No clinician is named.

No source is given for the ten thousand.

The thirty-to-sixty-day figure is the seller's, not a study's.

When a label promises five things and the panel can be measured against two, read the two and let the other three go.

That's what I've done.

The panel is honest; the front of the bottle isn't shy. Judge the capsules by the four lines, not by the five bullets.

Line six · The reviewsTwo Hundred and Eighty-Four Reviews, the First of Them About a Different Product

The seller's page shows 284 reviews through a review system that marks confirmed buyers, and each of the ten most recent, which is what the page loaded for me, is five stars with that mark.

The very first review on the list praises a different product from the same company, one meant for the night, which tells you the widget mixes products or the customer clicked the wrong box.

Either way, I left it out and I'm telling you it's there.

I kept five, including one that says "better clarity and recall" in four words.

I threw out the one about the other product, two that only repeat the product's name, and one long review that reads like the seller's own listing.

These are real customers, quoted word for word from the seller's product page; the small photos beside them are illustrations, not the reviewers.

Illustrative portrait, not the reviewer
Gail Puzas Confirmed Buyer
★★★★★
I have noticed a definite increase in memoization, alertness & word retrieval. Thank you!
Illustrative portrait, not the reviewer
William Mosegaard Confirmed Buyer
★★★★★
I have noticed a big change in my memory in the month I have been taking the memory support and my focus on things have greatly improved also.
Illustrative portrait, not the reviewer
RJ Jones Confirmed Buyer
★★★★★
Seems to be working well. I find it interesting that when you try to think of something and the answer is not there, in a minute or two the answer will creep into your memory.
Illustrative portrait, not the reviewer
Jolene Stanko Confirmed Buyer
★★★★★
Have better clarity and recall

Read those the way I did.

Gail notices word retrieval, which is the thing men my age notice first and the thing no single line on this panel has a trial for.

William gives it a month and describes memory and focus.

That's the seller's thirty-to-sixty-day window, described by a customer inside it.

RJ describes the answer arriving a minute or two late, which is a fine description of being sixty-five, with or without a capsule.

Jolene gives it four words.

Nobody I kept describes a trial result, because there isn't one to describe.

They describe a month, a word that came back, and an answer that arrived late.

That's what a gram of choline salt and three half-doses look like from the customer's side of the counter, and it's ten five-star reviews out of ten, which is its own kind of information.

Line seven · The two return textsSixty Days and "Send It Back" on the Listing, "Unused, in Its Original Packaging" on the Policy

This is the section I'd read twice if I were you, because it's the one where the seller's pages disagree.

A man's hands comparing two printed pages side by side beside a white bottle

The listing says: a sixty-day refund promise; if you don't feel the difference in the first sixty days, send it back and they'll refund you in full, no fuss, no hard feelings.

The return policy, a different page, says: returns are accepted for sixty days from delivery, the item must be unused and in its original packaging with proof of purchase, and partial refunds may be granted in certain cases.

Those two can't both be the rule.

A man who took the capsules for sixty days and didn't feel the difference has, by definition, used them.

Write to the seller before you buy, ask which text governs an opened bottle, and keep the answer.

A promise that lives on one page and is narrowed on another is a promise you want in writing.

Sixty days and "send it back" on the listing; unused and in its box on the policy. Ask first, keep the email, and buy one bottle, not the six-pack.

Line eight · The bowl and the cupThe Cereal, the Three Drinks, the Three Foods and the Word Test From Our Own Advertisements

Our advertisements have been saying, in one version or another, that a boxed cereal, three foods and three drinks have something to do with memory, and that there are three words or phrases a man ought to be able to say.

You're owed the honest version, on one line, so here it is.

A bowl of frosted cereal beside its box, a glass of water and a white bottle on a kitchen counter

Start with the bowl.

A frosted, honey-coated or chocolate cereal is mostly refined starch and added sugar, and a serving can carry more sugar than a cookie.

No cereal "ages the brain faster than time."

Nobody has measured any such thing, and that phrase was written to be clicked.

What the studies do say is duller, and worth more.

In the Framingham Heart Study, adults who drank more sugary beverages scored lower on tests of memory, and daily fruit juice went the same way. [9]

In a Brazilian study of 10,775 adults followed for eight years, the ones who ate the most ultra-processed food, and the sweet cereal shelf is part of that, lost ground on tests of thinking about a quarter faster than the ones who ate the least. [10]

Both are associations across a population, not a sentence on your bowl.

And a quarter faster than slow is still slow.

The same Framingham families, in a different analysis, are the ones who scored better on memory tests when their diets carried more choline, [2] which is a better argument for eggs at breakfast than for the cereal, and a better argument for eggs than for a salt in a capsule.

The three drinks.

The "evening drink" in our advertisement is alcohol, and it's the one with the strongest case behind it: in 550 British civil servants followed for thirty years, the more a person drank, the faster their scores fell on a word-fluency test, and light drinkers had no edge over those who didn't drink at all. [11]

The second is sugar in a glass: soda, sweetened tea, the tall flavored coffee from the counter, which is a soft drink with coffee in it.

The Framingham finding above is about sugary drinks, and those are sugary drinks. [9]

The third, in one of our headlines, was coffee.

That was our worst headline.

Plain black coffee and plain tea aren't the drinks any of those studies were about.

Keep your coffee.

These capsules have no caffeine, and taking them doesn't change how much you're drinking.

The three foods.

Processed meat, fried food, and the white-flour shelf: pastries, packaged cakes, white bread.

Our advertisement says "just stop eating these three."

The research says something slower.

In 960 older adults followed for nearly five years, the ones whose meals looked most like the MIND pattern, vegetables, berries, nuts, whole grains, beans, fish and olive oil, held their thinking scores better, and the gap between the top and bottom thirds worked out to about seven and a half years of age. [12]

That's a pattern over years, not a list of three, and it can't be sold in a headline.

Which is exactly why our headline doesn't say it.

Less sugar in the bowl and the glass.

Less alcohol in the evening.

Keep the coffee.

Eat more like the Mediterranean shelf and less like the vending machine.

Every one of those costs nothing, and none of them is in the capsule.

The three words, or the three phrases.

There's no such list.

What our advertisement borrowed from is the short, scored mental-status test clinicians have given at the bedside since the 1970s: the date and the place, a few words to hold in mind and give back a minute later, a sum, naming, repeating one sentence, copying a drawing.

It's given in person and read against your age and your schooling by someone trained to do it, and a low score is a reason for a proper look, not a verdict.

Stumbling on a word when you're tired or being timed means nothing on its own.

Nothing begins at a word.

If the worry behind the click is real, that's fifteen minutes with your own clinician, and it costs you nothing from me.

And the advertisement about the things some men take every day.

That one sits closest to real research, and it's the one an advertisement has no business acting on.

Some kinds of daily medicine, including a few sold over the counter for allergies and for the night, are on the lists pharmacists check for people over 65.

Don't stop or change any of it because of an advertisement, ours included. Put everything you take in one bag, this bottle included, take it to the pharmacist, and ask one question: is anything here a poor choice at my age?

Ginkgo is worth naming if you take anything that affects clotting.

The guide at the foot of this page has that section written out, with the studies.

So if you clicked on the cereal, here's where the cereal went: onto the counter next to a bottle that has nothing to do with it, where the real answer was always a plainer bowl and a couple of eggs.

Line nine · What it isn'tSix Things Two Capsules Won't Do

  • It won't give you 180 percent of a day's choline. As the bitartrate salt, a thousand milligrams is about 410 of choline, roughly 75 percent, and two eggs get you most of the way there.
  • It won't give you the bacopa of the trials. One hundred and fifty milligrams is half of the 300 that three twelve-week trials in people over 55 used, though it's the right form.
  • It won't give you the ginkgo of any trial, and the biggest trial found nothing anyway. Sixty milligrams of leaf powder is a quarter of the extract dose that came out even in 3,069 people.
  • It won't do the three things on the front of the bottle this page doesn't discuss. Nothing on the panel has a trial for them in healthy people.
  • It won't act on any condition a clinician has named. It's a dietary supplement, and its own label carries the sentence that says so.
  • It won't come with a street address, or with one return rule. The seller lists a phone number and an email, and its listing and its policy say different things about a used bottle.

If that list annoys you, I'd rather you were annoyed now than when the six-pack arrives and the return page says "unused."

Line ten · The routineIf You Do Buy It: One Bottle, an Email First, Two Eggs Anyway, One Notebook

If you're going to spend the money, spend it as a test with a date on it, and test the line that can actually work.

  • Buy one bottle, not the three or the six. Thirty days is the test, and the promise question isn't settled.
  • Email the seller first and ask which text applies to an opened bottle. Keep the reply.
  • Take the two capsules on the seller's schedule, before breakfast and before lunch, every day. The bacopa trials took twelve weeks; a capsule on the days you remember won't test it.
  • Keep the eggs. Breakfast supplies more choline than the honest reading of this label, and the panel's biggest line shouldn't change what you eat.
  • Write one line a day in a notebook. Not "sharper" or "foggier." What you were doing at ten, and how it went.
  • On day thirty, read the thirty lines. If they read better than the month before, you've found a habit; buy a second bottle, not a six-pack. If they don't, you've found out for fifty dollars, and the seller's email tells you what happens next.

Look at that list the way I do.

Four of the six things cost nothing.

The bottle is the one you'll pay for, and the email and the notebook are the ones that will do the work.

A man's hands writing a line in a small notebook beside a glass of water and a white bottle

Line eleven · Who it's forWho It Suits, and Who It Doesn't

This is worth a look if:

  • You want a daily choline capsule with a half-dose of a standardized bacopa extract beside it, and you've now read what the 180 percent on the panel really counts.
  • You'd rather take a capsule than eat two eggs, and you know that's the trade.
  • You're satisfied with a toll-free number and an email and don't need a street address. You have the first two now.
  • You can hold two ideas at once: an honest panel, and a front label that promises more than the panel can carry.
  • You'll email the seller about the promise first, and run one bottle as a thirty-day test with a notebook.

Give it a miss if:

  • You want the bacopa of the trials. This is half of it.
  • You want a company with a street address. This one doesn't print one.
  • You want something that acts on a condition a clinician has named. This is a dietary supplement.
  • You want the three things on the front of the bottle this page doesn't discuss. Nothing on the panel has a trial for them.
  • You take anything that affects clotting and haven't asked a pharmacist about ginkgo. Ask first.

Line twelve · Where it's soldFrom an Online Company With a Phone Number, Shipping at no charge, and Two Return Texts

The bottle is sold by BioYouth Labs on its own website, and that's the only place this page links to.

A quiet suburban street at dawn with mailboxes and a delivery van far down the road

The company is reachable, if not visitable.

BioYouth Labs LLC, with a toll-free number on every page, a support email on its return page, and a chief executive named on its about page; no street address appears on any page I read, which is unusual for a company selling something you swallow.

The listing says the capsules are made in a GMP-certified facility and tested for heavy metals.

The current price is shown on its page, not here.

The day I read it, one bottle cost about what a tank of gas costs, which is under two dollars a day, and the three- and six-bottle packs were cheaper per bottle.

Buy one bottle.

Thirty days is a test.

A six-pack of something you haven't tried, from a seller whose return texts disagree, is a bet.

Now the two things that matter more than the price.

First, shipping.

BioYouth Labs ships at no charge within the United States, the listing says, and abroad at a cost, with duties on you.

Second, the return policy.

Read this twice, because there are two of them.

The listing: sixty days, money back, send it back if you don't feel the difference.

The policy: sixty days from delivery, unused, in its original packaging, with proof of purchase, and partial refunds in some cases.

Both are the seller's own words.

Ask which one applies to an opened bottle before you pay, and keep the answer.

I'd rather say so than call it a refund with no strings.

Everything in two capsules

IngredientAmount per serving
Choline, as dl-choline bitartrate1,000 mg
Bacopa monnieri extract, whole herb, standardized to 50 % bacosides150 mg
Lemon balm (Melissa officinalis) powder, stem, leaves and flower120 mg
Ginkgo biloba powder, leaf60 mg
Other ingredients: hypromellose (vegetable capsule), brown rice flour, magnesium stearate—

Full details on each ingredient are in the guide linked at the bottom of this page.

The ingredient and advertising guide linked at the foot of this page goes through every one of the four lines.

What each ingredient is.

What the research does and doesn't show, at what dose and in what form.

What to be careful about, ginkgo first if you take anything that affects clotting.

And which of our own headlines it does and doesn't support.

Print it and take it to the pharmacist if you take anything daily.

It's written for that.

See the current price on the seller's site

NeuroGro™

Two capsules a day built around a gram of a choline salt, with half-doses of bacopa, lemon balm and ginkgo leaf, from an online company with a phone number and no street address.

CHECK AVAILABILITY

Sold and shipped at no charge within the United States by BioYouth Labs LLC, an online seller with a toll-free number and an email and no published street address · A 60-day refund promise on the listing and an unused-only return policy on its policy page: ask the seller which applies to an opened bottle before you buy

QuestionsWhat Readers Ask Me Before Their First Bottle

Questions readers ask

Is this medicine?

No. It's a dietary supplement, four ingredients in a vegetable capsule, sold online by a company with a toll-free number.

The label carries the standard sentence every American supplement carries, the one that says the FDA hasn't evaluated its claims, and the little daggers on the front point to it.

Does it have caffeine?

No. Choline, three herbs and a capsule.

Whatever wakes you up is your coffee.

What does the 180 percent on the panel mean?

It's the Daily Value figure for a thousand milligrams of choline, and it only works if the thousand milligrams were pure choline. The line says "as choline bitartrate," a salt that's about 41 percent choline by weight, so the honest reading is about 410 milligrams of choline, roughly 75 percent of the 550-milligram Daily Value.

Two eggs hold about 300.

Which of the four lines actually does something?

The bacopa comes closest: 150 milligrams of a 50 percent extract, the right form at half the 300 milligrams of the trials in people over 55. The choline is a real nutrient at three quarters of a day's need, with a cohort behind dietary choline and no trial of the salt.

Lemon balm is at a fifth of a mixed single-dose study, and ginkgo leaf is at a quarter of a six-year trial that found nothing. It's all on this page, line by line.

What about the other things on the front of the bottle?

Three of the five bullets on the label are about things this page doesn't discuss, because nothing on the panel has a trial for them in healthy people and our advertisements don't get to borrow them. Judge the capsules by the four lines.

Will it help my memory?

I can't tell you that, and you should be wary of any page that does. No line on the panel meets a memory trial in people your age at its own dose.

What the customers I kept describe is a month, a word that came back, and an answer that arrived late.

Can I take it alongside what I already take?

Ask your clinician or pharmacist and take the ingredient guide with you. Ginkgo is worth naming if you take anything that affects clotting, and a gram of a choline salt is worth naming if a clinician is watching your diet.

Two minutes at the pharmacy counter answers it.

Are the reviews real?

They're public on the seller's page and carry its buyer mark. The first one on the list is about a different product from the same company, so I left it out and said so.

The rest I quote word for word.

Does it ship to me?

At no charge within the United States, the listing says. Abroad at a cost, with duties on you.

What if it arrives and I don't like it?

The listing says sixty days and send it back for a full refund. The return policy says sixty days from delivery, unused, in its original packaging.

Write to the seller before you buy, ask which applies to an opened bottle, and keep the reply.

Your advertisement was about a cereal, or three foods, or three drinks. Where is that on this page?

On line eight, in full, with the studies. The short version: less sugar in the bowl and the glass, less alcohol in the evening, keep your plain coffee, eat more like the Mediterranean shelf, and get your choline from eggs.

None of it is in the capsule, and the ingredient and advertising guide at the foot goes through every headline we run and says which ones overstate.

Your advertisement said something about three phrases, or spelling three words. Is there a test I can take?

Not on a screen. The words and phrases come from the short mental-status test clinicians give in person, and it's read against your age and schooling by someone trained to do it.

Nothing begins at a word. If the worry behind the click is real, ask your clinician for the proper test.

It's fifteen minutes.

The short versionEverything Above, in Sixty Seconds

  • A bottle of sixty vegetable capsules from BioYouth Labs, an online seller with a toll-free number and no street address: choline bitartrate 1,000 milligrams, bacopa extract 150 milligrams at 50 percent bacosides, lemon balm powder 120 and ginkgo leaf powder 60 per two capsules, no caffeine, thirty days to the bottle.
  • Choline: the label says 180 percent of the Daily Value; as the bitartrate salt it's about 410 milligrams, roughly 75 percent, [1] with a dietary cohort behind it [2] and no trial of the salt. Bacopa: half the 300 milligrams of the trials in adults over 55, in the right form. [3] [4] [5] Lemon balm: a fifth of a mixed single-dose study. [6] Ginkgo: leaf powder at a quarter of the extract dose of a six-year trial that found nothing. [7]
  • Five bullets on the front, three of them about things this page doesn't discuss.
  • Two hundred and eighty-four reviews, the first about a different product; the four I kept say "word retrieval," "the month," "the answer will creep," and "better clarity and recall."
  • Ships at no charge; sixty-day refund on the listing, unused-only on the policy: ask first.
  • The cereal, three drinks, three foods and the word test from our own advertisements, on line eight: less sugar, less alcohol, keep the coffee, more like the Mediterranean shelf, eggs for the choline, and no test on a screen. None of it is in the capsule.
  • The honest use: an email to the seller first, one bottle, two capsules on the seller's schedule for thirty days, the eggs kept, and a notebook.
A kitchen counter with a white bottle, an empty glass, two eggshells on a plate and a closed notebook with a pencil

The last lineWhat a Gram of Choline Salt Is Actually Worth

Here's the whole thing in one breath.

Four real lines in a capsule from a company you can call but not write to.

One big number that counts a salt as if it were the nutrient, and honestly comes to three quarters of a day.

One herb in the right form at half its trial dose, and two along for the ride.

Five promises on the front, three of them borrowed from nowhere.

And two return texts, one generous and one strict, waiting for you to ask which is which.

If you're a man who wants a daily choline capsule with half a dose of real bacopa beside it, from a seller he's emailed first, tested over thirty days with a notebook and the eggs still on the plate, that's worth one bottle.

Not because of the front of the label.

Because you'll know exactly what the panel says, and exactly what it counts wrong.

Email the seller about the promise, buy one bottle, take the two capsules on the seller's schedule, keep the eggs, and write one line a day for thirty days. The notebook is a better judge than I am.

Check the current price and availability

NeuroGro™

Two capsules a day built around a gram of a choline salt, with half-doses of bacopa, lemon balm and ginkgo leaf, from an online company with a phone number and no street address.

CHECK AVAILABILITY

Sold and shipped at no charge within the United States by BioYouth Labs LLC, an online seller with a toll-free number and an email and no published street address · A 60-day refund promise on the listing and an unused-only return policy on its policy page: ask the seller which applies to an opened bottle before you buy

P.S. If you take one thing from this page, take the two numbers.

Four hundred and ten milligrams of choline, the honest reading of the panel's thousand.

One hundred and fifty milligrams of bacopa, half the trials.

Everything else about this bottle sits between those two.

P.P.S. If the afternoon fog has been with you for a year, and it's there before the coffee too, talk to your own clinician before you buy anything.

Two capsules before breakfast and lunch are a small habit.

They were never going to answer a question a clinician answers in fifteen minutes and a blood test.

P.P.P.S. And if you do order it, keep the notebook, and keep the seller's email about the promise.

When the bottle is empty, you'll have thirty lines about your own mornings and one answer in writing, and both are worth more than the bottle, whichever way the lines turn out.

References (12)
  1. US Food and Drug Administration. "Daily Value on the Nutrition and Supplement Facts Labels" (content current as of 2024-03-05) fda.gov
  2. Poly C. et al. (2011). American Journal of Clinical Nutrition 94(6):1584-1591 doi.org
  3. Calabrese C. et al. (2008). Journal of Alternative and Complementary Medicine 14(6):707-713 doi.org
  4. Morgan A., Stevens J. (2010). Journal of Alternative and Complementary Medicine 16(7):753-759 doi.org
  5. Kongkeaw C. et al. (2014). Journal of Ethnopharmacology 151(1):528-535 doi.org
  6. Kennedy D.O. et al. (2002). Pharmacology, Biochemistry and Behavior 72(4):953-964 doi.org
  7. Snitz B.E. et al. (2009). JAMA 302(24):2663-2670 doi.org
  8. NIH NCCIH. "Ginkgo" (updated February 2025) nccih.nih.gov
  9. Pase M.P. et al. (2017). Alzheimer's & Dementia 13(9):955-964 doi.org
  10. Gonçalves N.G. et al. (2023). JAMA Neurology 80(2):142-150 doi.org
  11. Topiwala A. et al. (2017). BMJ 357:j2353 doi.org
  12. Morris M.C. et al. (2015). Alzheimer's & Dementia 11(9):1015-1022 doi.org